| We can design a comprehensive, customized program for your company to maximize your exposure, traffic, and sales. This means that we will take care of all the submissions, research, maintenance and reporting for pay-per-click search engines, online directories, and affiliate programs appropriate to your company and your market.
We will advise you in determining the most cost-effective way to send buyers and potential buyers to your site. Then we will handle all of the technical side of the process, including completing the application processes, writing the needed text, designing banners and link text and writing the codes which will be used on your website.
How much will all of this cost?
The cost of the customized management programs we design are composed of three elements:
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Initial submission process - This phase includes selection and insertion of many keyword bids in several pay-per-click search engines, application to affiliate programs (if appropriate), research, development and preparation of meta tags for the web site, and any programming needed to complete the programs and get everything working smoothly. You can expect initial advertising
costs for this phase to be from $1,000 to $5,000. This cost includes payment of "review fees" for online directories such as Yahoo.com and LookSmart.com. The range is large, because the cost is dependent upon each company's individual market as well as the actions of your competitors. The initial cost of our management services for this phase will be between $2,000 and $4,000, depending on the kinds of programs we set up
for you.
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Monthly advertising costs - You can generally expect monthly advertising costs to range from about $1,000 to $5,000 for the pay-per-click search engines and affiliate commissions. Again, much of this is dependent upon your particular market and the competition your company faces online.
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Monthly maintenance costs - Our monthly costs for managing your programs will be between $500 and $2,000 per month. Once we know the extent of your needs, we will give you a set monthly charge and a contract describing the nature and scope of our monthly services. All programs include monthly reporting of both your search engine placements as well as reports on your keyword traffic.
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What we do for your site:
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Optimize your website's entrance page and major topic areas for maximum search engine efficiency, including keyword, title and description meta tags. we will also suggest changes on the text of each page when such will improve your rankings.
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Suggest new web pages as needed to optimize your website placement.
Design charges, if any, are extra.
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Submit your site to 10-15 of the top search engines on a weekly or monthly basis (depending on the search engine) by hand. We do not use mass-submit programs since they are usually very ineffective.
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Analyze the search engine placement of your competition and research your competition.
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Manage keyword submissions to use in pay-per-click search engines, such as
Overture.com and
SearchFeed.com. We monitor your placement for each keyword and work with you to determine which traffic is bringing additional customers to your site.
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Submit your site to appropriate business and trade-specific directories. We may also suggest limited, strategically-placed reciprocal links, if we determine that this will be beneficial to you.
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Provide you with a monthly report of your search engine placements and website traffic from each pay-per-click search engine.
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Help you develop programs through your website to keep the traffic you receive by setting up membership and subscription programs with the goal of reducing your dependence on search engines for your continued traffic and sales.
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